CRM Project
Amazon Logo
Amazon Search
Evolved Amazon Search from a search experience into a shopping engine by systematizing UX across teams and devices.
CRM Project 2
Google Logo
Google Search
Built a search framework that turned Google results into a place for discovery and inspiration, not just answers to questions.
People at Work
Microsoft Logo
Microsoft Dynamics
Shipped a talent platform that pulled HR workflows out of standalone tools and into the Office 365 surfaces that people already used.
Search Project
Microsoft Logo
Microsoft CRM
Designed a CRM that lived inside Outlook and the Office 365 ecosystem rather than alongside them — proactive, shareable, and never a separate app to open.
Search Project
Amazon Logo
Amazon Browse
Built the taxonomy tools that let Amazon category teams refresh their trees in days instead of quarters, reshaping how browse actually worked.
Search Project
Google Logo
Google Search Framework
Turned a Search UI of 1,300 hardcoded colors and 18-month refresh cycles into a self-service design system adopted across SRP features and verticals.
Crafting experiences that help people get things done.
I'm a design leader who guides cross-functional teams to create digital products that are simple, efficient, and inclusive. I care about craft that works for everyone and that delivers real business results.
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Featured project
Discover a Troveful of Books and Long reads
Pique is an AI-native content discovery app that turns small sparks of curiosity into deeper journeys through books, articles, and ideas. Surface a snippet that catches your attention, then let Pique take you further or share it with others.
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Troveful Cover
Delivering meaningful impact through thoughtful design and leadership.
Explore my work in enterprise and consumer products, blending user-centered insights, collaboration, and design leadership at Microsoft, Amazon, and Google.
Learn about me
Musings on craft and curiosity
Reflections and explorations building, breaking, and evolving ideas across work and life
Writing
What My Daughter's SAT Prep Taught Me About Goodhart's Law
The SAT exemplifies Goodhart's Law. When metrics become targets, they lose effectiveness as measures, transforming from academic potential indicators into tests of preparation and strategies than learning.
February 6, 2025
Writing
Cognitive Mirrors: Systems That Know How We Think
Digital systems are evolving from preference engines that track what we like to cognitive mirrors that understand how we think. These systems personalize not just content but how choices are architected ...
March 26, 2025
Writing
Intelligence, and the Unlikely Path That Got Us Here
I was thinking about the emergence of intelligence the other day and ended up going deeper than I expected. So I thought I'd try to write it out. It started with a simple question. Why did humans evolve to be this...
September 9, 2025
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